CCCA

According to the Canadian Corrugated & Containerboard Association (CCCA), its “Humble Box” video series has reached Canadian millennials from coast to coast.

To focus on reaching an important sector of the pop­ulation with key messages about our industry, CCCA de­veloped a series of four videos using the character of a “humble box” to tell the stories. Videos were posted on the CCCA lnstagram channel and promoted to target audi­ences in four different sectors of the country in one-week segments. The program employed recent research that revealed how well liked we were by people that know us but highlighted that only about half the population knows us. What to do? Go tell them.

And tell them we did! Over 1.4 million impressions were achieved, but the key is that the videos were watched al­most 900,000 times.

The Canadian Corrugated and Containerboard Asso­ciation is a long-standing voice to embrace sustainabili­ty in all its forms and advance the competitiveness of its members across Canada. Our members do great work at reaching the trade orbit of the business. As an association, our goal is to reach beyond that realm to help in creating an understanding of the key attributes of the corrugated industry. Watch the Humble Box at www.cccabox.org.